Words of noor

Jean-Noel Kapferer established a model “Brand Identity Prism”, through this model companies can build a powerful and strong brand that helps companies to stand out from their competitors, can attract more number of the customer along with the increment in customer loyalty. Brand Identity Prism is a hexagonal prism, the name of these six elements are physique, personality, relationship, culture, reflection, and self-image. Now, let’s examine the Brand Identity Prism with the help of an example of Nestle Maggi.   Brand Identity Prism of Nestle Maggi 1.       Brand Physique Brand the physique is the first and foremost step in the development of a brand, brands must have physical qualities and specifications. The physical characteristic of Nestle Maggi is well-packaged food in colorful and attractive packaging.    2.       Brand Personality A brand is defined as a character or personality, the same as a human brand also has some characteristics. For example, the personality of Ne