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What is the Brand Identity Prism? - Words of Noor

Jean-Noel Kapferer established a model “Brand Identity Prism”, through this model companies can build a powerful and strong brand that helps companies to stand out from their competitors, can attract more number of the customer along with the increment in customer loyalty. Brand Identity Prism is a hexagonal prism, the name of these six elements are physique, personality, relationship, culture, reflection, and self-image. Now, let’s examine the Brand Identity Prism with the help of an example of Nestle Maggi.   Brand Identity Prism of Nestle Maggi 1.       Brand Physique Brand the physique is the first and foremost step in the development of a brand, brands must have physical qualities and specifications. The physical characteristic of Nestle Maggi is well-packaged food in colorful and attractive packaging.    2.       Brand Personality A brand is defined as a character or personality, the same as a human brand a...
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Children's Rights in Pakistan - Words of Noor

  Children's rights  is a part of human rights, a child is a person who’s the age of under 18, the government made new laws and modified old children laws related to many child issues because according to the law every child has a right to spend their life with freedom in a country. The board of children right committees like UN, UNFCCC, UNICEF, WHO to monitor the bodies of children justice has enhanced the protection of children and provide every facility. The government has a responsibility to monitor child laws and to measure the rights equally fulfill or not. All children have a right to live in a safe environment, the government has the responsibility to develop a healthier environment for children because children are a bright future of any economy, and a healthy peaceful environment builds a healthy child. Children have a right to enjoy their life without facing any issue but, in Pakistan, children face many issues related to poor health, poor education, unhealthy env...
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