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What is the Brand Identity Prism? - Words of Noor

Jean-Noel Kapferer established a model “Brand Identity Prism”, through this model companies can build a powerful and strong brand that helps companies to stand out from their competitors, can attract more number of the customer along with the increment in customer loyalty. Brand Identity Prism is a hexagonal prism, the name of these six elements are physique, personality, relationship, culture, reflection, and self-image. Now, let’s examine the Brand Identity Prism with the help of an example of Nestle Maggi.   Brand Identity Prism of Nestle Maggi 1.       Brand Physique Brand the physique is the first and foremost step in the development of a brand, brands must have physical qualities and specifications. The physical characteristic of Nestle Maggi is well-packaged food in colorful and attractive packaging.    2.       Brand Personality A brand is defined as a character or personality, the same as a human brand also has some characteristics. For example, the personality of Ne
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Industry vs. Academia - Words of Noor

Businesses often see, collaboration with universities is the ideal way to develop more innovative ways of working. However, these collaborations present several challenges due to the differences between them. Both academia and industry have different mindsets and different goals because of so many reasons. Industry focuses on short-term goals, profits, and risk reduction whereas academia looks for prestige, benefits, and long-term goals. The differences between their goals create a huge gap and that’s why academia and industry are not in harmony. The relationship between academia and industry should like sea and land, they should complement each other so that we need to maintain a smooth flow between them. But unfortunately, there is a huge gap between both of them, most of the employers are not satisfied with fresh graduates and 82% of employers said that they do not hire fresh graduates.     According to Naqeebz Consulting , 78% of employers are not satisfied with the quality of cu
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