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Digital Marketing - Words of Noor



What is digital marketing?

Digital marketing is one of those terms that shrouded in confusion and seems to mean different to everyone it’s also been made to seem way more complicated than it actually is. That’s why in this blog we are diving in headfirst to uncover what exactly is digital marketing and how does it all works. So, what is digital marketing? It is as simple as going to sound, digital marketing is just marketing using different digital tools like YouTube, Instagram, Facebook, Google, LinkedIn, and Twitter, etc., and marketing is nothing more than communicating value to your customers. Thus, digital marketing is communicating value to your customers using digital tools. As compared to traditional marketing digital marketing is more cost-efficient and allows you to measure, monitor, analyze, and test at a much better and much faster rate. As consumer media consumption trends continue to shift dramatically away from traditional and towards more and more digital content there will be a time soon where we no longer refer to it as digital marketing and simply call it marketing.



Digital marketing is a three-step process.

Step # 01: Defining your target audience

Step # 02: Attracting the right people on social media

Step # 03: Make sales



You need to know the right target audience and always keep them top of mind during the whole process of digital marketing, because if you don’t know your target audience you won’t know what are their needs and what makes them excited. After that, you need to reach your target audience by using different digital platforms and convey your message effectively. If you have done both previous steps successfully then you will start making sales very soon.


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